Posted by: kerrywills | October 5, 2018

Effort and Duration

I am often encountering situations that remind me that there is a difference between effort and duration. For example, on my current initiative we needed to get approval for consultants to support our work. It is critical work and we need the resources on site as soon as possible. In this case, the EFFORT to get approval was a five minute conversation but the DURATION lasted three weeks due to prep meetings, reviews with sourcing and negotiating the wording of the contract.


Many times if we want the DURATION of an activity to be reduced, we have to put extra EFFORT into following up, preparation and work. It is also important to manage expectations on the difference when asked how long something will take. Most people are asking about DURATION when they ask for this  so we need to be clear. BTW this post took about 5 minutes of effort to write, but sat in my backlog for almost one month (duration).

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